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Objective
When in search results, the <title> tag represents a clickable link to your web page. A short and meaningful title with keywords will generate more clicks and therefore more visitors on your website

Search Engines
The <title> tag has a significant value helping search engine to determine the content of the page. Adding the page's main keywords in the title will definately increase your chances to rank higher in search results.

Value
The <title> tag should not only contain a keywords enumeration and should have a total of 70 characters or less. More than that, the content could not be all displayed.

Objective
The meta description teases the visitor by describing what is in the page content. In search results, the meta description is displayed under the title.

Search Engines
Most search engines won't display more than 150 characters so it is important to consider the length of your description.

Value
A good meta description will encourage visitors to come in and visit your website. Being brief and having accurate keywords is an asset to get the most out of every search where your website is displayed.

Objective
This main header is really important as it should be used as the physic title in the web page. Visitors refer to it to find what the page is about.

Search Engines
The <H1> tag is strongly considered by search engines and has a significant impact on the way the page ranking is evaluated. The page should not have more than one <H1> tag to avoid being considered as an algorythm tactic to manipulate the results.

Value
The <H1> tag should contain keywords related to the page content and is usually linked to the <title> tag of the page. It is suggested to have a value in the <H1> tag that is different from the <title> tag.

Objective
Inbound links guide visitors to more specific content in your website. Outbound links are used to send visitors to content you do not have on your website for any reason.

Search Engines
Search engines love links! It is the basic of Search Engine Optimization (SEO). By getting links from other website, you are seen as a trusted resource concerning a specific topic. High trust is synonym of high ranking in search engines.

Value
Creating links with keywords to a resource that makes sense is the best way to add value to your website and being trusted by both visitors and search engines.

Objective
The link title is a description of the link provided.

Search Engines
Adding keywords in the title of a link will help search engines to categorize the link. Avoiding keywords stuffing is the best way to add value to the links you provide.

Value
The value of the title attribute should consist in a very short sentence describing the link and containing some keywords related to the provided link.

Objective
Adding words with an image improves the comprehension of what is displayed. That is even more true if the visitor is blind or it is a search engine that cannot understand what is displayed on the screen.

Search Engines
Search engines cannot see images like humans. Image description can help search engines to see an image with words. The description should contain important and useful keywords about the image. Displaying an appropriate image in search results can help you get more visitors.

Value
A short phrase containing strong keywords describing the image is the best way to help understanding what is displayed.