- Page Title:
The title of a web page is displayed in the search results as the text link of that page.
When in search results, the <title> tag represents a clickable link to your web page. A short and meaningful title with keywords will generate more clicks and therefore more visitors on your website
The <title> tag has a significant value helping search engine to determine the content of the page. Adding the page's main keywords in the title will definately increase your chances to rank higher in search results.
The <title> tag should not only contain a keywords enumeration and should have a total of 70 characters or less. More than that, the content could not be all displayed.
- Bad: The page does not have a <title> tag.
- Meta Description
It is used by search engines to display a brief overview of the page content.
The meta description teases the visitor by describing what is in the page content. In search results, the meta description is displayed under the title.
Most search engines won't display more than 150 characters so it is important to consider the length of your description.
A good meta description will encourage visitors to come in and visit your website. Being brief and having accurate keywords is an asset to get the most out of every search where your website is displayed.
- Bad: The page does not have a meta description.
- H1 Header
The <H1> tag is an important grouping of words that describes the page content with its keywords.
This main header is really important as it should be used as the physic title in the web page. Visitors refer to it to find what the page is about.
The <H1> tag is strongly considered by search engines and has a significant impact on the way the page ranking is evaluated. The page should not have more than one <H1> tag to avoid being considered as an algorythm tactic to manipulate the results.
The <H1> tag should contain keywords related to the page content and is usually linked to the <title> tag of the page. It is suggested to have a value in the <H1> tag that is different from the <title> tag.
- Bad: The page does not have a <h1> tag.
Follow vs NoFollow
Follow links: 0 No Follow links: 0 Total links: 0
The title attribute gives more information about your link.
- Good: All links have a title attribute.
The image description (or alternate [alt] text) helps to describe the content of an image.
Adding words with an image improves the comprehension of what is displayed. That is even more true if the visitor is blind or it is a search engine that cannot understand what is displayed on the screen.
Search engines cannot see images like humans. Image description can help search engines to see an image with words. The description should contain important and useful keywords about the image. Displaying an appropriate image in search results can help you get more visitors.
A short phrase containing strong keywords describing the image is the best way to help understanding what is displayed.
Images with description: 0 Images without description: 0 Total images: 0
- Good: All images have a alt attribute to describe the image.